Leaders in organizational change

About us

Here at AppLearn, we made it our mission to help enterprise organizations successfully achieve return from their digital investments. We created ADOPT, the leading Digital Adoption Platform (DAP). As the industry leaders in software adoption, we specialize in supporting enterprises throughout the implementation of their HCM, ERP, CRM and Finance software.

View our story

“Digital transformation was clearly a big challenge, we decided to fix the problem once and for all”

Mark Barlow, CEO of AppLearn®

A decade ago we saw that enterprises were struggling to get an entire workforce to change the way they did things and use new software. We found that is wasn’t just the software causing the issue, it was also the change of culture, strategy, behavior, processes and skills.

So, we created ADOPT, the world’s leading Digital Adoption Platform. ADOPT provides support and training directly to employees when and where they need it, in their given language, so they can complete any task there and then.

ADOPT analytics mean that businesses can measure user adoption and their return on investment.

ADOPT helps users to use the software but also adapt to change, taking users from not knowing anything to becoming system experts.

About AppLearn

Mark Barlow
CEO of AppLearn

Founder and CEO of AppLearn®. Mark is an Entrepreneur with a vision to make the future easy to use for everyone. He is constantly striving to advance the IT space in order to help global businesses realize their investment in technology and thrive.

Andrew Barlow
Director, Product Strategy

Pioneer and creator of ADOPT. He advises on product strategy and oversees the development roadmap to ensure we deliver continual unique and world-class features and value for our clients.

Adam Prickett
CFO

As CFO of AppLearn®, Adam oversees Finance, HR and Central Services. Adam is PwC trained with global experience, focusing on the IT software sector. He is an ACA qualified Chartered Accountant with a passion for driving business growth through excellence in risk-return management.

Dave Inman
Commercial Director

Dave makes sure our operations and commercial activities are in order. Previously CEO at Qikker Solutions, VP Europe at a network management software company and European Marketing Director for Anixter, Dave has countless experience in successful business management.

Jas Kaaba
VP EMEA and APJ

Jas runs our sales team and ensures we are telling the world about the benefits of ADOPT. Jas travels the world meeting prospective clients sharing case study successes and showcasing how ADOPT delivers ROI across any digital transformation project.

Beth Cooper
Global Marketing Director

Global Marketing Director, Beth has 22 years of experience and is a passionate experienced Brand and Digital Marketer having worked for many of the world’s leading brands across all sectors both client and agency-side and has also run her own successful consultancy. She is excited to share AppLearn’s unique brand proposition and story with the world.

About us

“Digital transformation was clearly a big challenge, we decided to fix the problem once and for all”