I know what you’re thinking, “Why would I need a Digital Adoption Platform (DAP) before my software’s launched?”
This is an understandable yet incorrect stance.
For organizations looking to hit the ground running and ensure success from day one, having next-generation support in place during the Pre-Go-Live isn’t a nice to have, it’s a necessity.
Without the right communications and support, people won’t be ready or accept change.
People have a natural resistance to change, and if you don’t overcome that before your Go-Live, the onboarding process will without a doubt be challenging.
“70% of change initiatives fail to achieve their goals largely due to employee resistance.”
Businesses need to understand, without the right training and communications before the launch of the software, employee disengagement and increased support tickets will be an inevitability.
Traditional communications won’t work
Sending mass emails to communicate change used to be the quickest and most effective way to inform employees.
This is no longer the case, now on average employees receive 121 emails every day; our day-to-day lives have been consumed by unwanted and intrusive emails.
As a result, we have become an email immune society.
Now your urgent emails communicating the mass change that will completely revolutionize tasks and processes are lost in an inbox full to the brim of other “urgent” messages.
In addition to the lack of consumption, traditional communications face a lack of personalization.
It’s crucial to remember, change won’t affect every employee in the same way.
For example, your digital transformation won’t impact HR in the same way as Sales.
If the change doesn’t impact everyone the same, why would generalized messaging suffice?
To put it simply, generalized messaging doesn’t suffice.
Each stakeholder group will have their own questions and concerns which if not answer can turn to fear and resistance.
Resistance to change will not only reduce user adoption but it will greatly increase support costs and time.
How a Digital Adoption Platform helps
A Digital Adoption Platform provides the necessary next-generation support needed to prepare and excite users for the upcoming change.
By providing multimedia communications both outside the application and within the application, you can ensure users have access to compelling content.
In addition to making the most out of communication channels, a Digital Adoption Platform also tracks the consumption of communications.
By tracking content consumption, you can measure the engagement, allowing you to enhance your strategic decision making.
If a specific message hasn’t been well received, you now have the data to resend that message to ensure users receive it.
Ensuring users have personalized communications can be the difference between them ignoring the message and preparing for the change.
When the messaging is tailored to each user, you can answer their questions and ease their worries ensuring they adopt the change.
A Digital Adoption Platform will send your employees communications based on their job role, language, and region.
Tailoring the support and communications ensures your entire workforce is ready.
Our Digital Adoption Platform, ADOPT, can gather user feedback allowing you to measure enterprise-wide readiness for change.
Gathering feedback supports the organization by providing invaluable insight into the employee mindset.
Allowing you to locate employee specific pain-points and resolve them before they become an issue, ensuring a smoother launch.
A Digital Adoption Platform does not only have a place once the software is live. By improving your preparations, you can maximize ROI from day one.
For more information on a Digital Adoption Platform in the Pre-Go-Live stage, click below.
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