Have you thought about your user adoption strategy?

Blog article | By Anthony Wolny, July 24, 2018

Why is user adoption necessary?

Getting your employees to embrace your new software should be a no-brainer.

After all, user adoption should be one of the key aims of your transformation project.

Significant budget goes into your new software; user adoption is essential to achieve increased productivity, employee retention and improved ROI.

With user adoption being so integral to success you’d assume a lot of thought goes into the user adoption strategy?

Wrong.

According to a survey conducted by Forrester Research, 84% of CRM implementations face major issues due to inadequate training and slow user adoption.

people also resist change, within huge organizations you have a lot of employees who all have their own unique response to new processes and training.

This is often the case, resulting in poor enterprise-wide software adoption.

Why is a strategy needed?

Software only makes up 20% of the barriers during a digital transformation. This means extra care needs putting into strategy, culture and behavior.

A user adoption strategy provides added structure to your digital transformation.

“The larger the impact to an organization or individual, the larger the emotional risk and potential degrees of resistance.”- Cardinal

This is the primary reason above all else you need to ensure you have a strategy in place.

Everyone is different, because of this you need a fluid strategy in place that can adapt to meet individual needs.

One size fits all definitely does not belong in the workplace.

Having a comprehensive strategy in place can be the difference between employees feeling confused and frustrated or supported and open to change.

What should your strategy include?

There are a few considerations you need to make in your strategy that can help improve user adoption.

  1. User involvement: The most important part of user adoption is the user. A great way to ensure you’re supporting all your users is to create a persona deck and establish who’s affected and what they need to help them through the change.
  2. Communication: The key to a large-scale implementation is communication, having strong communication in place helps keep everyone moving at the same pace.
  3. Training material: Having a solid well thought training materials can truly make the difference. This is achievable by assessing what will change, how it will affect people and what do they need to change? You can create this training material internally or get it externally through a Digital Adoption Platform (DAP).

Thinking about these key points and implementing them into your user adoption strategy can make the difference between successful user adoption and an overall failed implementation.

To find out more about how you can make the most out of your transformation click below to read our Will Digital Transformation be your Downfall blog.

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