How does your digital adoption strategy measure up?

Blog article | By Anthony Wolny, May 15, 2019

To keep up with the rapid change within the workplace, organizations must utilize modern forms of training and support when creating a digital adoption strategy.

Businesses are continuing to rely on outdated training and support in an attempt to bridge the gap.

Best-of-breed software is purchased, and top consultants are hired, yet the digital adoption strategy still relies on ineffective training methods.

This reliance on traditional training and support is significantly reducing ROI and damaging employee engagement.

You need to ask yourself, is the support within your digital adoption strategy a hindrance?

“Employees spend 19% of their day searching for information and data.”

McKinsey & Company

These statistics highlight the need for more effective, modern forms of support.

If you genuinely wish to transform your business, employees can’t be spending a quarter of their day searching for information to figure out new processes and tasks.

What outdated training methods are we referring to and why won’t they work?

Mass email:

Organizations often rely on a mass, company-wide email to communicate the upcoming change and any updates.

However, mass emails have an incredibly low engagement rate, often resulting in an uninformed and confused workforce.

DMR found that on average each employee receives 121 emails each day.

Your “urgent” digital transformation updates and communications are being lost in an inbox full of other urgent inquiries.

As a result, your workforce doesn’t have the necessary information needed to ensure successful digital adoption.

Relying on mass emails will only reduce employee engagement and increase support tickets as people simply won’t be aware of the change and its scale.

Classroom training:

SaaS technology updates too frequently for traditional classroom training to be effective

In the current digital climate, classroom training will not suffice.

SaaS technology changes so frequently that it simply isn’t sustainable to conduct a training session for each update.

Taking employees out of the workplace every quarter to run a training session on what’s changed is not only inefficient but also frustrating for employees.

Your workforce doesn’t want to spend hours in a classroom learning where the button has moved within your application or how to submit a holiday request post-update.

Webinars:

Webinars seem to present a fantastic solution to the frequency of SaaS change; they are less intrusive and take less time, yet they are still not effective enough to ensure digital adoption.

In accordance with the Ebbinghaus Forgetting Curve, people forget 40% of their training after a few days and 90% of their training after one month.

One stop training methods aren’t feasible in the modern workplace.

Webinars provide only a one-time training solution, as employees gradually forget the training, support tickets will rise, and system usage will fall.

Employees require consistent training and support directly within the application.

An instant gratification culture has become mandatory in the workplace; people need support instantly at their point of need, not during a scheduled webinar.

What is the solution?

Digital adoption strategies need to account for these issues and present a solution in the form of next-generation training and support.

To achieve digital adoption, you need to communicate change more effectively, utilizing media-rich, in-application and out-of-application communications.

In addition, on-demand support directly within your cloud-based application is a necessity, tackling both frequent updates and the users need for point-of-need training.

How can you achieve all these criteria’s?

A Digital Adoption Platform (DAP) is a fantastic modern form of digital support that specializes in securing digital adoption and increasing ROI from digital transformation.

A DAP provides users with tailored, digital training and communications.

The communications target users both within the application and outside the application ensuring maximum deliverability.

The communications are also tracked allowing you to resend specific messages that haven’t had the desired level of engagement.

As for the training, a Digital Adoption Platform ensures the necessary training and support is available, at the point of need, maximizing the value from your technology investment.

In short by removing outdated training and including a DAP in your Digital adoption strategy, you can ensure employees have the necessary tools to make your project a guaranteed success.

For even more information on Digital Adoption Platforms, click below.

More information

Addressing the ‘what’s in it for me?’ mentality
 

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