Top 5 trends for Digital Transformation for businesses in 2018

Blog article | By Lucy Newman, January 18, 2018

Businesses are battling to keep up with ever-changing trends in technology. Employee demand for a smooth and seamless digital experience is growing faster than ever. And enterprises that achieve this can benefit from substantial growth in loyalty and employee retention.

Accommodating the newest technologies and adapting to that change is more important than ever. Following the key trends in Digital Transformation can form part of a solid digital strategy for growth for any modern business. See our 5 top tends to look out for in Digital Transformation in 2018.

Culture hurdles

2018 will be the year for battling culture issues in Digital Transformation. Culture issues related to Adoption will prove to be more challenging. With a number of new technologies entering the workplace. Businesses will have to act quickly, whilst continually moving towards the demand of the digital workplace. With new technologies will come adoption challenges.

A percentage of employees will fall into “early adopters.” (13.5%) or an “early majority” (34%) and will find they adopt new technology quickly, wanting to maintain their ‘Image’ as being ahead of the curve and ahead of others. (Dennis Pearce, InformationWeek) But many employees will fall into the Late Majority (34%) or Laggards (16%) Slow to adopt, and more resistant to change. Only changing when they are forced to adopt because everyone else has.

It’s important to tackle these cultural challenges in 2018 and ensure the appropriate support is given to tackle adoption issues where they arise. If issues are tackled prior to Go-live. Businesses can ensure there’s a solution in place to make sure new technology implementations go smoothly.

“In order to embrace the positives that come along with the change, you might want to take some extra steps towards culture shift management.” Nicholas Webb

AI Everywhere

In the shadow of the success of the “Pokémon Go” app. It’s a wake-up call to any business that hasn’t considered the potential benefits of AI and AR within the workplace. In every aspect, from customer service to analytics. AI is now no longer limited to the gaming realm, but is steadily becoming more available to help improve the digital employee experience. The arrival of AI in the workplace opens the gates for the potential of gamification across business software. Incorporating gaming into the workplace along with VR and AR for improved employee engagement, retention and customer experience.

From a business perspective, the benefits of AI are many. With organizations time-poor, the pressure of hiring, training and retaining great employees grows at scale. On-the-job learning will become a preferred method of training, with employees rushed to meet the needs of their roles and employers rushed to get employees into those roles. AI training will see employees able to immerse themselves into the requirements of the job role and work and learn on-demand.

Many employees work best by learning by doing rather than seeing. AI & AR are the happy medium between consuming content and completing an action. With AI & AR business owners have the limitless potential for placing trainees in real-life scenarios and situations.

“Email is dying, email is dead. I’m fighting for eyeballs and eardrums. I have to put out messaging that will get people to engage and want to interact.” Jason Averbook

Innovation must happen rapidly

Proactive innovation is one of the best ways to stay competitive in enterprise business in 2018. Businesses can no longer afford to waste time and resources implementing technologies and systems that offer no value to their employees. It means Digital Transformation projects are more likely to head towards failure. New technology needs to be assessed, tested, analyzed and judged more quickly than ever.

The faster your organization can go from idea to implementation, the more it can embrace opportunities to transform and even disrupt markets and internal business models.

But innovation doesn’t come without its challenges, we’ve already talked about adoption issues that come with culture hurdles and the same goes for innovative technology. If a company has an adaptive culture where new tech can be easily integrated—or is at least encouraged—that enterprise is set up for long-term success. But with adoption challenges, businesses will need to consider how they get their users to adopt that technology.

Embrace the remote workforce

As Digital Transformation continues to support telecommute capabilities, 2018 is set to be an exciting year for the remote workforce. Young professionals thrive on flexibility and trust. Mobile technology and online communication tools such as Trello© and Slack© allow businesses to connect with (and retain) their talent from anywhere. Contract and freelance employees appreciate the ability to work from home or from wherever they are in the world. Companies benefit from having the ability to hire the most talented employees available in any time zone.

Technology has created a world in which we don’t need to be in work to get work done. This means that managing the remote workforce is a new reality for most business leaders. Companies like AMEX and report savings of $10-75M due to the remote workforce alone.

Not only is this a significant shift in the way businesses operate, but making this shift allows companies to increase their profitability by making the jump to a remote workforce.

User Experience (UX)

It goes without saying, apps with the best UI and UX are the most in demand. Nobody needs training to be able to use Google® or Snapchat® so now our workforce expects a similar experience from the software they use day-to-day in the office.

Having good UX will set a benchmark for digital transformation in 2018. An exceptional user experience is imperative to keeping employees engaged and able to competently use your software. In 2018, businesses will make use of user insights to align their software with the needs of their employees. To deliver a consistent, yet positive user experience. Speak to us to see how the ADOPT platform could improve the UX of your SaaS platform.

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