The top 10 digital adoption challenges and how a Digital Adoption Platform can overcome them
“A Digital Adoption Platform is a technology platform that allows companies to measure, impact and sustain high user adoption of their technology portfolio.”
Andrew Barlow, Director of Product Strategy, AppLearn
In simple terms, they can work out if a user needs help and then suggest appropriate support based on who they are and what they are trying to do.
This leads to higher quality experiences and ultimately higher adoption.
What problems are Digital Adoption Platforms solving?
At a high level, this is referred to as user adoption but I have listed the common challenges that businesses face.
Top 10 Digital Adoption Challenges
- Issues with end-user literacy across multi-generational workforces
- IT visibility into end-user consumption & competency across multiple given technologies
- Ever-updating and changing (SaaS) technologies
- Inadequate visibility into understanding and measurement of tech adoption
- The pace of technology change is faster than the pace of people’s behavior change
- Digital maturity of businesses & SaaS investment in technology
- New users vs. experienced users and the constant changes to the business climate
- More accessible technology across many different device formats
- Challenges with complicated or infrequently performed tasks and processes
- Understanding implications of broader comprehension & business impact of items that affect task completion/data accuracy (See The 6 Pillars of Digital Adoption)
And so on and so on…
Interestingly, stats like this…
“75% of technology projects fail to deliver their intended ROI.“
Fail to deter stats like this…
“The Global IT spend for 2019 is set to total $3.8 trillion.“
So investment in technology shows no sign of slowing as businesses continue to digitally transform themselves into lean, mean, competitive machines.
I would be interested to know what percentage of the $3.8 trillion in IT spend is relative to businesses pulling out poorly adopted technology and replacing it with the same competitive product albeit now with a yellow label instead of blue.
So what is the financial business case for a Digital Adoption Platform?
Put simply, return on investment (ROI), adoption is directly linked to ROI.
If you achieve high-quality adoption of your digital products, then you are maximizing the return from your investment in technology.
Most technology business cases assume 100% adoption.
Here are the key value areas that a Digital Adoption Platform typically delivers against.
Accelerating technology speed to value
Customers want to get value from their investments in technology quick and software vendors want their customers to get value from their products quick.
Digital Adoption Platforms can significantly increase a customers speed to value by digitally on-boarding new users to technology applications, removing archaic communication and training strategies.
Maximizing the average value per license purchased
Digital Adoption Platforms allow you to track individual user adoption and interaction with your technologies.
They are also able to deliver interventions to drive better and faster task completion in-app.
In addition, they help you get the most out of every license purchased.
Reducing IT support and the total cost of ownership
High adoption equals less support calls into your IT help desk.
Delivering intelligent in-application support, allowing users to self-serve their own support before contacting the IT help desk, significantly reducing the total cost of ownership of technologies that are ever updating.
For more information on how a Digital Adoption Platform can support your digital transformation, request a demo below to speak with one of our digital adoption experts.
Where did it all begin?
In 2011 we founded a company that was born out of our customers’ challenges.
It was the early years of true enterprise cloud software, and we were a Systems Integrator.
We implemented other vendors SaaS technologies, and we were pretty good at it.
We delivered to scope and proudly pushed customer projects live, on time and on budget.
Regardless, we had one consistent theme that would affect all customers, ‘challenges with adoption.’
But that’s impossible.
Cloud technologies are so intuitive my baby could use them, and after all, Amazon doesn’t have adoption problems so why would this tool have them?
Needless to say, customers expressed their discontent, so we embarked on a mission to help our customers overcome their adoption challenges and the Digital Adoption Platform was born.
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