Why is my digital transformation struggling?

Blog article | By Anthony Wolny, August 3, 2018

Digital transformation has become a necessity for organizations to remain competitive, but, the vast majority sturggle to meet expectations.

This often poses the question, what did I do wrong?

Don’t worry, you’re not alone, “84% of companies fail at digital transformation.” – Michael Gale

As a result, this has led to a certain stigma surrounding digital transformation.

In a study conducted by McKinsey & Company,  they found that negative connotations surround new technology and how they can damage organizations.

But, this doesn’t have to be the case, you can break the mould if you simply consider these factors.

Resistance

You don’t need your employees’ approval, but you do need their cooperation.

Digital transformation can bring monumental change to organizations.

Your employees can often be intimidated by this change, leading to rejection of your transformation. It’s important to remember that everyone responds differently to the change.

In a survey conducted by Harvey Nash/ KMPG, 43% of CIOs stated that resistance to change was their biggest impediment to a successful digital transformation.

Resistance to change often occurs due to a lack of communication.

“Resistance is usually created because of certain blind spots.” – Havard Business Review

To combat this communication issue, you need to provide the how’s and why’s of your transformation.

Ensuring your employees are up to date reduces internal resistance significantly, resulting in a much smoother digital transformation.

Long-term plan

Do you have your long-term plan ready?

Digital transformation is an extremely lengthy process.

Once you implement new software you need to also prepare for future changes, process updates and employees.

“Around 35% of companies stated that while CEOs claim they understand what digital transformation means, they don’t understand how to correctly put it into practice.” – Prasanna Kulkarni

You need to ensure you understand the length of the process and as a result, have an end-to-end training solution that updates as your system updates.

Don’t just plan for your current employees, you need an on-demand training option that supports both current and future employees.

This added preparation will help you ensure a longer life cycle for your investment.

Cultural change

You may be confident in your software change, but, have you considered the cultural change?

Software and cultural change go hand in hand if you don’t consider both your organization will never truly successfully transform.

IDC stated in their Designing Tomorrow white paper, Culture is the biggest issue for organizations.

Culture makes up 20% of the top barriers to successful digital transformation.

The most common example of cultural change is when organizations move to a self-service culture.

In the past HR was responsible for processes such as holiday booking.

But, once you become self-service, a mindset shift needs to happen.

The responsibility that once belonged to HR and IT now falls on each employee.

You must support, train and nurture this cultural change for your digital transformation to have any lasting impact.

It will take time and your employees will need help, but, to make the most out of your investment you need to provide this support.

To find out what other key pillars you need to consider for a successful transformation, make sure you read our The 6 Pillars of Digital Transformation blog.

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