AppLearn's mission is to make
software work better for everyone.

CEO of AppLearn, Andrew Avanessian standing in an office environment.

Our story


After seeing countless issues with application uptake and productivity, we were founded on the back of a question: “What if businesses could ensure their people got the most out of software?”


Since 2011, we’ve been building on this idea as pioneers of the digital adoption space. As a result, our in-app support, user analytics and approach are now proven to make software work easier to complete, analyze and optimize.


Today, market-leading companies in over 100 countries work with us to ensure their applications support millions of people and their business-critical goals.


Along the way, we’ve set the standard for what super-simple adoption looks like and how to measure it. We’ve also been backed by K1 Investment Management and NPIF – Maven. And the best thing is, we’re just getting started.


In 2024, we were acquired by Nexthink, marking the start of an exciting new chapter.

Our values


These principles for working the AppLearn way inform everything we do, from customer care to personal recognition.

CEO of AppLearn Andrew Avanessian

Always learning

We live this value every day by never settling, giving ourselves permission to fail and taking control of our own development.


We also back this up with an employee training allowance, customer beta program and flexible product roadmap.

Close up of woman smiling

Make it happen

This value is best captured in our culture for taking responsibility and driving tasks forward with tenacity and accountability.


Previous winners of our Make it Happen award have been recognized for finding fixes and going the extra mile.

Two women working in the office

All for all

Win or lose, fly or fail—whatever we do, we do it as a team. This common purpose is vital to bringing the best out of ourselves.


Celebrating successes is a crucial part of this value, and going above and beyond for others never goes unnoticed.

Man with glasses working at a computer

Zealous approach

We know we’re only as good as the energy we put into what we do. This is why enthusiasm and commitment are vital to us.


This value is best seen in our passion for digital adoption, service level and culture for sharing internal praise.

A woman and a man looking over at a computer.

Ego at the door

Good ideas can come from anywhere, so working with humility and the permission to challenge at all levels just makes sense.


This value comes naturally to us in the form of collaboration and our open-minded, empathetic people.

Just some of the global enterprises that trust us